expert instruction from (insert qualifications for any current coaches. 

45 minute session focusing on …. providing… by doing..

Student : Coach Ratio and why

What are some of the types of workouts people can expect to encounter when trying Echo for the first time? Who is the target market for Echo with this website? The answer for question two should answer question one. Shorter list the better. 

What’s the class attendance limit? This should be a  number that offers a one-to-one feel with a community element.

What’s the tone? Sharp and to the point, warm and welcoming, easy and humorous. Can only have one, what’s the first impression that you want to give THE LEAST? What does echo sail away from.. that should be the opposite your work against?

Don’t include pricing here. Need customers to take action on the site for funnel enrichment. Pricing is a